Partners
Mail.Ru Group
Mail.Ru Group is the largest Internet company in the Russian-speaking world and the leading one in the Russian Internet by monthly unique users. Mail.Ru Group operates Russia's leading free e-mail service Mail.Ru and the two largest IM networks in Russia – Mail.Ru Agent and ICQ. The company also controls two of the three largest Russian-language social networking websites – My World@Mail.Ru and Odnoklassniki.ru – and owns a strategic minority equity stake in the other one, VKontakte.
Mail.Ru Group’s total monthly audience is 75.6M.
Mail.Ru Agent is accessed by 18.7M unique users monthly.
Challenges
Improve the positioning quality and geolocation availability for Maps, Traffic monitoring and Local search services in Mail.Ru Agent’s mobile software.
Enable POI search in Mail.Ru search engine.
Solution
The use of AlterGeo’s Hybrid Location SDK for Windows, Mac OS X, Symbian and Windows Mobile allowed geographic features to be added to Mail.Ru Agent on non-iOS/Android platforms.
AlterGeo POI Engine API provided Mail.Ru search engine with the high-quality POI search opportunity.
Current status: Location-aware features provided by AlterGeo are used by 9M+ people monthly.
Visit partners website: http://www.mail.ru
2GIS
2GIS develops electronic directories that guide users to companies and organization in 200+ сities in Russia, Ukraine, Kazakhstan and Italy. At present, 2GIS has 13 branches and works on a franchise basis in many large cities. The total number of 2GIS users throughout Russia is 14M+.
Visit partners website: http://www.2gis.ru/en/
Badoo
Badoo is one of the world’s largest social networks. It enjoys the audience of 177M+ users in 180 countries.
Challenge
Enable location-awareness in Badoo’s mobile and desktop applications in 30+ countries.
Solution
AlterGeo’s Hybrid Location SDK allowed location-aware features to be added to Badoo applications for Windows, Mac OS and Android. Also, AlterGeo system’s servers were installed in 2 Badoo’s data centers.
Visit partners website: http://badoo.com/
Begun
Begun is one of the largest advertising networks in the Russian Internet, a contextual advertising service distributing ads on ~150,000 partner websites. Begun’s monthly audience is 28M users.
Challenge
Launch of Begun’s new product, location-based ads with highly precise geotargeting, in order to allow the businesses to buy ads in the radius of 1,000 meters around physical locations of their points of sale.
Solution
AlterGeo’s Precise IP Location and Ads Geotargeting solutions provided 46% of the whole Russian-speaking Internet audience with geocontextual advertisements with the accuracy of 1,000 meters.
Current status: 8M+ daily unique users in Russia see hyperlocal Internet ads powered by AlterGeo system.
Visit partners website: http://www.begun.ru/
Yandex
Yandex is the largest and most popular search engine and web portal in Russia. Yandex generates 60.9% of all search traffic in Russia. Their websites attract 52.6M monthly unique visitors. Yandex also operates in Ukraine, Kazakhstan, Belarus and Turkey.
Visit partners website: http://yandex.ru
